Research In Motion unveiled that BBM is coming to Android and IOS, and said it will offer its once-popular BlackBerry Messenger service on iPhones and devices running Google’s Android software.
CEO Thorsten Heins said the time is right to offer BBM on rival devices. He said iPhone and Android versions will be available for free, subject to approval by Google Play and the Apple App Store. The messaging app will be launched globally this summer. This is a huge move for BlackBerry as it brings BB10’s strongest feature to literally hundreds of millions of potential users.
“It’s time to bring BBM to a greater audience,” Heins said. “I cannot wait for the day when all of our BlackBerry fans can send BBM invites to all their friends on other platforms. They have asked us for this for years.” The BBM service was once a reason for BlackBerry users not to defect to other smartphones. Now, there are many rival messaging services. Still, there are more than 60 million BBM users worldwide.
The messaging app will be launched globally this summer. This is a huge move for BlackBerry as it brings BB10’s strongest feature to literally hundreds of millions of potential users.
The app will be free on both Android and iOS. Much like other messaging apps, it will be a standalone application. “iOS 6 or Ice Cream Sandwich” will be required.
Initially, only messaging and group features will be available. But Heins promised that the rest of BBM will eventually make its way to the Android and iOS versions including screen sharing, BBM voice and the just-announced BBM channels.
A smart move from RIM. I really love this 🙂